I was recently approached by the newly formed charity, ‘UK Primary Immunodeficiency Patient Support’ or ‘UK PIPS’, and briefed with creating their new brand identity.
UK PIPS is a charity that was set up in 2012 with the aim of offering information, advice and support to people living with a Primary Antibody Deficiency (PAD) or any other Primary Immune Deficiency (PID) through their helpful and informative website.
Alongside the launch of their new website, I was briefed to deliver concepts for a logo and suitable branding which could be carried across their new site. I worked with web developer, Stephen O’Neil to help deliver both a suitable brand and website, that are decisive, with denotations of well being and cleanliness, whilst the design remains friendly, approachable and not overly ‘clinical’. This was a key factor when working on the brand, as UK PIPS hope to encourage a ‘community feel’ and user interaction. This has since been extended with the help of social media. You can follow UK PIPs on FaceBook & Twitter or subscribe to their eNewsletter here.
UK PIPS- Charity Branding
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